St. John’s receives Gold and Silver Aster Awards for Health Care Advertising
Rochester, NY — St. John’s is excited to announce recent national health care marketing honors. Winners of the 2024 Aster Awards were announced on May 20 and St. John’s once again garnered top recognition.
St. John’s earned a Gold Award—receiving a score between 95% and 99%– for its St. John’s Foundation Dementia Resource Center Campaign video in partnership with Dixon Schwabl + Company (DS+CO). This creative storytelling video featuring St. John’s leadership, residents, stakeholders, and other local dementia and caregiving experts received top honors in the Special Video Production- Single category.
Also receiving Aster recognition was the December 2023 issue of St. John’s Living News Magazine. In partnership with Tanya Space Design, St. John’s scored between 90% and 94% to earn a Silver Award in the Publication/External- Single category. St. John’s Living highlights news and human interest stories across the St. John’s spectrum of senior services.
According to organizers, a national panel of design and health care marketing professionals with decades of combined experience judged Aster Award entries on creativity, layout/design, typography, production, quality, and overall effectiveness. “We are very pleased to have our team’s creative work once again honored by the Aster Awards,” said St. John’s Vice President of Marketing Jennifer Lesinski. “This recognition also reinforces the quality of creative work done by our outstanding marketing partners. We are fortunate to have such talented, trusted resources available right here in the Greater Rochester area.”
St. John’s received two gold Aster Awards in 2023 and was also a gold winner in 2021.
A complete listing of all of the winners, including St. John’s, can be found on the Aster Awards 2024 website.