Senior Housing Residents Want More Tech, Wellness, and Personalized Offerings
“One thing we are noticing about this generation is they want variety and choice,” says St. John’s Vice President of Senior Housing Tony Zaccaglino. “Traditional senior housing was everything inclusive—you move into a place and your transportation, your food, your housekeeping and your maintenance services were all included in your bill.”
Zaccaglino explained to the Rochester Business Journal that St. John’s recognized that the wants and needs of senior housing residents had changed over time, resulting in greater choice for prospective and current residents alike. “We made a choice a few years ago to strip that all away and made it a la carte,” said Zaccaglino. This move gave residents a greater level of choice to fit their individual lifestyles and their budgets.
St. John’s Vice President of Marketing Jennifer Lesinski added insights about how St. John’s was early to identify another unmet need for the Baby Boomer generation when it came to independent living: “the desire to give back to the greater community and younger generations.” A partnership with Nazareth University has brought Gerontology classes to St. John’s Meadows on Tuesday nights for over 15 years, providing an intergenerational opportunity for independent living residents and university students to partner on meaningful community projects.
Read Senior communities adapt as Baby Boomers prefer more tech, wellness, and personalized offerings in the November 22, 2024 issue of the Rochester Business Journal.