St. John’s receives Gold and Silver Awards for Digital Marketing Excellence
Rochester, NY — St. John’s is excited to announce recent national digital marketing honors. Winners of the Fifth Annual Healthcare Digital Marketing Awards (HDMAwards) were announced in December and St. John’s once again garnered top recognition.
St. John’s earned a Gold Award—among only 102 institutions earning this honor– for its Rehabilitation at St. John’s Home video. Entered within the Special Video – Under 2 Minutes category, this service video features St. John’s staff members and consumers providing an overview of what to expect during a St. John’s rehabilitation services stay.
Also receiving HDMA recognition were St. John’s 125th Anniversary Instagram Campaign in the Instagram category and the Faith Faces Issues Discussion Group video in the Special Video – Under 2 Minutes category. St. John’s was among only 48 institutions to earn a Silver Award.
According to organizers, they received an overwhelming response with entries pouring in from nearly 500 healthcare and medical institutions nationwide. The HDMAwards judging panel, comprised of esteemed healthcare marketers, creative directors, and marketing professionals, evaluated the submissions to identify the best in the industry.
“We are very pleased to have our team’s creative work once again honored by HDMAwards,” said St. John’s Vice President of Marketing Jennifer Lesinski. “This recognition reinforces the growth in experience and talent of our staff members in a medium that is increasingly becoming one of the most important formats in content marketing best practice.”
St. John’s received HDMAwards in 2022 for its Welcome Change TV spot (Silver) and the Welcome Brochures (Bronze) and in 2021 for the Online Dementia Resource Center (Gold) and the St. John’s Home Virtual Tour (Bronze) .
A complete listing of all of the 2024 winners, including St. John’s, can be found on the HDMAwards website.